Let’s check out essentially the most well-known racing sponsors in NASCAR historical past. From success to affect and every part in between, see in case you agree!
A few of NASCAR’s most iconic racing sponsors will perpetually be related to the game’s biggest moments. Undoubtedly, a number of the pictures you take note of of your favourite private moments may have NASCAR’s sponsors on high of them. of vehicles driverstracks, and even the Cup Sequence itself, sponsors are an integral a part of NASCAR historical past.
With that in thoughts, let’s check out essentially the most well-known racing sponsors within the historical past of the game. We’ll dive into a number of eras of NASCAR’s historical past and discover their mixture of success and affect as we analyze the sponsors who helped make the game what it’s right this moment.
The Winston cigarette model first entered the game in 1971 as a title sponsor and has been in NASCAR for over 30 years. Owned by RJ Reynolds Tobacco, Winston’s model sponsorship helped usher NASCAR right into a extra trendy period and oversaw a few of its biggest moments and drivers throughout her tenure.
It will be the one sponsor on the record, nevertheless it deserves a spot, given the affect it is made. To at the present time, it’s the longest-running event sponsor within the sport’s historical past. She left after the 2003 season amid tightening legal guidelines round tobacco sponsorship. Regardless of this, for a lot of NASCAR followers, it’s nonetheless the primary sponsor that involves thoughts when speaking in regards to the sport.
GM Goodwrench served as sponsor for Dale Earnhardt’s No. 3 Richard Childress Racing automobile from 1988 to 2001, and continues to offer sponsorship for Kevin Harvick by means of 2007. Shepherd went on to win 4 NASCAR Winston Cup titles, in addition to Dale Earnhardt’s victory within the 1998 Daytona 500, considered one of 54 races they gained throughout their tenure.
Other than their on-track success, Shepherd helped create the character “The Intimidator” for Earnhardt. The all-black paint scheme gave off menacing vibes. The drivers knew they have been anticipating robust racing after they noticed it of their mirrors. The sponsor is synonymous with Earnhardt and third, and can at all times be among the many most well-known racing sponsors.
From one sponsor to a seven-time champion to a different. Lowe sponsored the No. 48 automobile for Jimmy Johnson from 2001 to 2019. The corporate has ridden alongside Johnson in all seven of his championships. It additionally has 85 Cup Sequence wins, making it essentially the most profitable sponsor when it comes to race wins.
A complete era of NASCAR followers have been accustomed to seeing Lowe’s run on the entrance, and Johnson’s success loomed continually. This positively falls extra on the “success” aspect of the spectrum than “affect”. It ought to be included although because it is without doubt one of the hottest racing sponsors as a result of large quantity of wins and championships it helped create alongside the No. 48.
Sticking with Hendrick Motorsports, DuPont served because the title sponsor for Jeff Gordon’s No. 24 automobile from 1992 to 2013. The corporate is only one behind Lowe in most wins in Cup Sequence historical past at 84, whereas Gordon has assists in all 4 of his championships.
Maybe what DuPont is finest recognized for is its paint schemes. Whereas the intense flames rocking Gordon on the finish of his time with DuPont have been exceptional, the rainbow paint scheme within the No. 24 is without doubt one of the most iconic appears to be like in NASCAR historical past. He was a spectacle alone, however his run on high and in championship rivalry on a weekly foundation cemented him as a fan favourite and an all-time traditional paint scheme that might be remembered perpetually.
Alcohol sponsors: Molson Coors and Anheuser-Busch
Every of those firms’ associates can have their very own websites, however we will condense it into only one. Molson Coors owns Miller Lite (78 wins) and Coors Gentle (39 wins), who’ve a mixed whole of 117 NASCAR Cup Sequence wins. Miller Lite specifically has seen a number of the sport’s main drivers. From Bobby Allison and Rusty Wallace in its earlier days, to Kurt Busch and Brad Keselowski extra lately, Miller Lite has paid homage to a number of the most interesting vehicles and drivers the game has recognized.
Anheuser-Busch has an identical impact. With Budweiser (64 wins) and Busch (24 wins) beneath its umbrella, the corporate is among the many finest within the historical past of the game when it comes to success. Budweiser has been round NASCAR for the reason that late 1970’s. He’s maybe most synonymous although with Dale Earnhardt Jr.’s early DEI profession, with whom he gained 17 races. Bush’s sponsorship additionally dates again to their time with Cale Yarborough. The corporate even prolonged to sponsoring a Class II Nationwide NASCAR circuit from 1984 to 2007.
Given the entire above, there isn’t a doubt that these firms are among the many most well-known racing sponsors in NASCAR historical past.
You possibly can’t depart goats off the menu. Richard Petty’s partnership with STP started in 1972. The corporate has amassed 60 wins throughout its time in NASCAR, most of them with Petty as driver. What makes this relationship particular is that after 51 years, the 2 are nonetheless collectively. STP has sponsored the Legacy Motor Membership (previously Petty GMS) since 2011 after initially being affiliated from 1972 to 2000.
Followers additionally obtained a kick out of STP’s beautiful paint scheme, as the corporate added Day-Glo purple to Petty’s signature brilliant blue when the 2 have been united.
We’ll find yourself with a sponsor who’s most likely finest recognized for being out on the path. Coca-Cola at present has 4 drivers signed to its model, together with the lately topped champion Joey Logano, and has 28 wins as a race sponsor. Her attendance on race weekends is second to none. You will see it in mid-race commercials, sponsorship panels, and at pre- and post-race ceremonies, as Coca-Cola merchandise discover their manner into drivers’ arms virtually each time they seem on digital camera.
The corporate additionally sponsors two races yearly: the Coke 600 in Charlotte and the Coke Zero Sugar 400 in Daytona. the eNASCAR collection It’s sponsored by Coca-Cola, which took on the position of title sponsor in 2020. Whereas different manufacturers dominate the observe, Coca-Cola takes the cake from it.
Honorable Mentions: NASCAR’s Most Well-known Race Sponsors
NASCAR is stuffed with iconic sponsors from its historical past. Listed here are some honorable mentions that did not fairly make the record.
- Napa auto elements
- residence depot
Featured picture credit score: Robert Laberge/Getty Photographs