Content creators fight for ‘retail’ VR crown | Comment segmentation of customer experience

Retailtainment VR has emerged as the high-stakes “holy grail” of entertainment content creators, and the winner remains to be decided. Image provided by iStock. The drive towards physical presence in retail space has been seen through many ‘retail’ projects – such as pop-up attractions in high-traffic locations. This is best illustrated by the virtual reality … Read more